Ludhiana-based CAM-BROS Systems Private Limited is fast becoming a familiar name in the CAD/CAM and manufacturing technology space in Punjab and North India. In an exclusive interaction with Machine Maker, Founder and Director Abhishek Dhawan opened up about his shop floor beginnings, how he stays a step ahead of his customers’ needs, and why he believes CAM-BROS is not built on the usual owner and employee model but on a family of brothers who grew the business together.
CAM-BROS Systems Private Limited is an authorised seller of Mastercam and ZWCAD, along with Bambu Lab and Creality 3D printers, Shining 3D scanners, and ZOLLER metrology solutions from Germany. The company also offers BobCAM for SolidWorks, giving customers a combined CAD/CAM bundle. Its operations span Punjab and India’s northern belt, including Delhi NCR. The company was set up in June 2025.
What makes Abhishek’s story interesting is that his journey did not start in a boardroom or with an MBA. He began his career as a machine operator, moved into programming, then into design, and later into the techno-commercial side of the business, dealing directly with customer problems on the shop floor. He says this hands-on grounding taught him the real problems manufacturers face every day. He later completed his graduation and a BBA through distance education, finishing in 2017, even as his practical experience in the industry had already been building for years.
With close to two decades of experience serving the Indian manufacturing industry, Abhishek is also known to write on the side as a part-time blogger.
Three Words That Built A Company
Asked about the challenges of starting his own company after years of working under others, Abhishek said he learnt three words along the way: consistency, persistence, and patience. He was candid that a company is not built overnight or even in a year or two. It takes many years of steady, consistent work before a business truly stands on its own feet.
His father, a retired official from the Punjab State Electricity Board, played an important role at this turning point. When Abhishek was going through a difficult phase in his career, his father encouraged him to take the leap and start his own venture. Abhishek recalls his father telling him he would not interfere in business decisions, but simply asked him to focus fully on sales and growing the company, while he quietly took charge of the accounts and back office.
Abhishek says that even today he does not track the day-to-day finances closely, because his father has always managed that part, leaving him free to concentrate entirely on customers and sales. Today, CAM-BROS Systems has grown to a team of thirteen people, a mix of full-time and part-time staff.
Building On Old Relationships
When he started CAM-BROS, Abhishek reached out to customers he had built relationships with over years in the industry, and many placed orders with him. Over time, the company built a base of around two hundred clients, about one hundred and fifty of whom are currently active on billing. He quickly pointed out that in this business, a customer only truly becomes yours once billing has started, not simply when an order is placed. Sales cycles, he explained, often stretch to three months, six months, and beyond before a relationship converts into steady business.
CAM-BROS has also introduced its own branded line of 3D printers and has set up a training centre in Ludhiana. Here, the company trains engineers and customers on the software and machines it sells, and offers placement assistance completely free of cost. This initiative connects companies looking for trained manpower with engineers looking for jobs, giving young talent a direct entry point into the manufacturing industry.
Data And Relationships Over Transactions
Ask Abhishek what impact he has had on his customers and the manufacturing industry around him, and the answer is not about the number of machines sold, but about how closely he stays connected to every factory he works with. One of the more striking parts of the conversation was how Abhishek tracks his customers. He has maintained detailed customer data since 2011, tracking each client’s machines, needs, and buying cycles. This allows him to anticipate, often months in advance, when a customer is likely to need a new machine, a software upgrade, or a new printer, well before the customer approaches him.
But for Abhishek, the relationship goes beyond data and sales targets. He speaks of attending family functions of his customers, and believes that how a company treats its customers reflects directly in how those customers treat their own factories and investments. For him, this personal, human connection is what has kept customers coming back to him, order after order, machine after machine.
No Owners, No Employees, Only Brothers
Closing the conversation, Abhishek shared a message that captures the spirit behind the company’s name. CAM-BROS, he explained, stands for brothers, and the company was not built by an owner alone. Everyone who joined along the way helped take the company forward, and in his words, there is no owner, no employer and no employee in CAM-BROS, only people who built it together.
He summed up his philosophy in a simple way, using the letters of CAM itself: Consistent, Achievable and Measurable, values he says have carried him from being a machine operator on the shop floor to founding a company that now serves close to a hundred and fifty active manufacturing customers across North India.
