Rockwell Automation, Inc (NYSE: ROK), a global leader in industrial automation and digital transformation, is set to present a new approach to automation engineering at Hannover Messe 2026. The company will demonstrate how AI-orchestrated system design can redefine the way manufacturing facilities are planned, engineered, and deployed. The virtual showcase will take place at the company’s booth in the “AI in Manufacturing” section, Hall 27, Booth A22.
The demonstration introduces a shift from traditional engineering practices toward a more integrated and intelligent framework. By combining artificial intelligence with digital engineering tools, Rockwell Automation aims to streamline processes that have historically been siloed and resource-intensive.
“Industrial automation is at a stage where marginal improvements are no longer sufficient,” said Jordan Reynolds, Vice President of Artificial Intelligence and Autonomy at Rockwell Automation. “Our approach brings AI into the core of engineering workflows, enabling a more connected and outcome-focused model that delivers measurable impact earlier in the project lifecycle.”
Conventional automation engineering often relies on disconnected tools for simulation, controller programming, PLC configuration, and system testing. Even with the adoption of digital twins, many workflows still require manual translation from simulation models to executable controller code, leading to delays and reliance on specialized expertise.
At Hannover Messe 2026, Rockwell Automation will demonstrate how these challenges can be addressed through the integration of its Emulate3D® digital twin and emulation software, Copilot within Visual Studio Code as an AI-supported engineering interface, and FactoryTalk Design Studio™, a cloud-based platform for controller design.
A key feature of the showcase is an AI-driven engineering workflow in which artificial intelligence functions as an active participant in the design process. Engineers can interact with systems using natural language to build, refine, and validate factory models, enabling faster iterations and reduced complexity.
According to Mr Reynolds, this approach represents a significant evolution in how automation projects are executed. By combining AI-driven agents with continuous digital twin validation, engineers can progress from a validated model to a fully tested controller system before deploying physical hardware. This reduces engineering timelines, minimizes risk, and supports improvements in productivity, sustainability, and workforce safety.
Through this demonstration, Rockwell Automation highlights its commitment to advancing intelligent manufacturing and enabling organizations to adopt more efficient, resilient, and future-ready automation strategies. Rockwell Automation continues to operate as a global provider of industrial automation and digital transformation solutions, supporting customers across more than 100 countries. The company focuses on integrating technology with human expertise to improve productivity and sustainability across industries. The latest recognition reinforces Rockwell Automation’s commitment to maintaining high standards of integrity while delivering value to customers, employees and the broader community.
